Paid Search Manager

CloudMellow is on the search for a Paid Search Manager to join our growing Digital Marketing team and support our clients search marketing efforts. In this role, you will help implement a search visibility roadmap to drive results through paid search campaigns. You will also serve as project manager for our google ads and microsoft ad campaigns, and work closely with our Digital Marketing Director for overall strategy and guidance.

Responsibilities:

• Develop and manage the multi-campaign strategy for the brand’s properties for several search and content discovery channels
• Provide supervision, mentorship and training for multiple team members
• Ensure the success of all campaigns within assigned purview, including performance management of campaigns overseen by teammates under supervision
• Lead testing and innovation efforts across the team
• Develop presentations and present results, key learnings and business recommendations to executives and other key stakeholders
• Perform daily campaign management of multiple large scale Paid Search (PPC) campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing
• Employ excellent working knowledge of search engine marketing and streaming video media to drive strong traffic and conversion results from proposed strategies and be able to obtain valuable insight for communication to key marketing partners
• Demonstrate strong data analytics acumen by leading the execution, analysis and presentation of data for ad copy, landing page and beta testing initiatives with the ability to derive conclusions and actionable next steps from results
• Manage bid rule strategy and optimization efforts at the campaign, ad group and keyword levels to drive account performance
• Manage daily budget tracking process to make sure monthly spending levels are on pace
• Utilize team task management system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
• Develop and maintain the timely distribution of detailed reports that summarize the overall and individual performance of assigned accounts
• Collaborate with management and team members to define processes and procedures to further drive efficiencies and performance for key stakeholders
• Keep current on the Search & Programmatic Media industry and propose and execute new ideas to further enhance campaign tactics
• Perform at a high level in a fast-paced, time-intensive, deadline-driven work environment

Qualifications:

• 3-4 years executing search engine marketing for a high volume consumer website
• Must have an excellent working knowledge of paid search (PPC) marketing and possess a solid understanding of streaming video tactics
• Bid management experience with a focus on creating and implementing automated rules
• Strong data and statistical analysis experience and possess the ability to interpret results into actionable items
• Must have excellent knowledge in the following search engine interfaces and tools: Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor
• Strong working knowledge with a major web analytics vendor such as Adobe Analytics
• Excellent presentation and verbal and written communication skills with experience in presenting to senior leadership
• Ability to work well with cross-functional teams and prioritize time
• Comfortable working with team members at all levels, including senior management
• Strong attention to detail and measurable success in campaign optimization and reporting
• Ability to manage multiple tasks/projects to due dates and prioritize appropriately to do so, while communicating project status regularly with stakeholders
• High proficiency with Microsoft Excel and PowerPoint
• Highly motivated with an ability to learn new businesses quickly

*All Google Ads Certifications are to be completed within the first month of employment at the latest.

Must speak & write English fluidly, must have a personal computer and access to reliable internet. Must have software access for programs needed for the job description. The ability to work in various time zones is a plus.