Mobile marketing has been on the rise in recent years due to the emergence of new technologies and a booming mobile app ecosystem. On top of that, the number of messaging apps being produced and published in the various app stores keeps rising each day. It seems that digital messaging platforms are spreading their roots far and wide.
With that said, it’s interesting to note that SMS marketing has now become more resilient than ever. After more than two decades after its inception, texting remains to be a massively used platform. In fact, there are approximately 6 billion text messages sent in the US each day.
SMS marketing also remains a favorite channel for digital marketers as well as consumers. With 90% of customers preferring to receive texts rather than calls from businesses, SMS marketing continues to be a very effective way to reach an audience.
What Makes SMS So Relevant Today
The main driver behind SMS’ resilience is that it comes preinstalled on every device. Users don’t need to do anything to have it—it’s already there. With this, even those who are a little less tech-savvy can use it. This makes SMS a simple but highly effective tool in this digital age.
If you are still on the fence when it comes to utilizing SMS as one of your forms of digital marketing, here are three compelling reasons to go for it:
1. Improve Consumer and Brand Engagement
Consumers have become savvier than ever. They prefer to have two-way communication with marketers rather than receive robotic no-reply emails. This is where SMS can be particularly helpful.
If done right, your texts can drive user engagement. Well-crafted SMS messages are more likely to be opened, read, and responded to. With this, you’ll be able to connect with your target market easier—and they’ll also be able to get in touch with you.
2. Widen Your Reach
As mentioned above, SMS comes preinstalled on every device. Because of this, sending texts can help you successfully widen your reach, especially if you want to tap those age groups that might not be as tech-savvy, or emerging markets with relatively low smartphone penetration. In fact, your intended recipients don’t even need internet, a data plan, or an app to be able to receive your messages. Being this easy to implement, SMS marketing is definitely something you should make the most of with the help of your provider.
3. Boost Your Delivery Rates
While email marketing has a lot of benefits, marketers can sometimes struggle with delivery rates. This is because the prevalence of fake email addresses forced email providers to carry out strict, and sometimes overly-zealous, filtering. This increases the chances that your message might not reach your intended recipient, and instead will land in the spam folder.
Contrary to all of these, phone numbers are much harder to fake for the average user. Sending texts is also a simple and straightforward process. All you have to do is compose your message well, hit send, and your message will find its way to your recipients’ inbox. In fact, SMS messages boast a 98% open-rate.
Use SMS to Boost Your Marketing Efforts
While mobile apps and email are the talks of the town today, you must not disregard the potential and resilience of SMS. It may be the first digital marketing channel you think of with all the options available today, but its success-rate still makes it a tool worth exploring. It remains an effective way of sending short messages to prospects to widen your reach and effectively get your message across.
SMS Marketing Services by CloudMellow
If you need an expert when it comes to SMS marketing in these highly digital times, we’re the ones to call! At CloudMellow, we apply proven marketing techniques to help your business grow and thrive. Find out how using SMS to complement the rest of your digital strategy can help take your business to the next level. Call or contact us today and get a free digital audit.
