Enterprise Website Design: What High-Value Brands Need to Stand Out Online

When it comes to enterprise website design, companies that want to stand out need to go beyond the basics of speed, responsive design, and SEO. Although the success of an enterprise is primarily attributed to its scalability, brand recognition, and trust to deliver consistent value to customers, that success can hold them back from standing out online. 

Large enterprises often have multiple layers of approvals, stringent brand guidelines, and strategies that favor risk-averse outcomes, which can result in a dull, predictable website that fails to draw attention. The good news is that enterprise website design doesn’t have to be boring! Use these standout strategies from the design agency you can trust to enhance your enterprise’s website design.

Narrative-Driven Experiences

Too often, businesses are so focused on selling their product or service that they forget about the customer’s needs and wants. Change things up and put the focus on them by telling a story that resonates with them, that includes them, and with which they can interact. Enterprise website design doesn’t have to be me-me-me. Bring your customers in.

Let them experience the story with scroll, click, and hover features, smooth animations, and information that reads more like a story than a resume intro. Consider General Electric as an example — they’re telling a story through an interactive timeline, smooth transitions, images, and concise copy that puts a face to the brand. When you head to each of GE’s brands, the website design is smooth, responsive, and a great example of a narrative-driven experience.

Unexpected Layouts That Break the Grid

Basic grids are a staple of website design, offering clean lines, organized content, and a user experience (UX) centered around simplicity. In contrast, layouts that break standard grids might offer asymmetrical grids or editorial-style layouts. Dynamic scrolling and nonlinear navigation are excellent features of unexpected layouts, ideal for enhancing enterprise website design.

Live Data & Dynamic Content

Give your users real-time data about your business! Getting the stats on customers or industries served is great until it’s obviously just a template number. By integrating current data, users feel like you’re investing in their experience, which will bode favorably for your brand. Dynamic content is also a great way to provide a unique experience, such as geotargeting or a design that changes based on the time of day the user is visiting. Animate the data on a map, show a timeline, or even live social data (think: 5 people just bought this product!) to connect with your users.

AR-Ready Interfaces or 3D Interactive Elements

Images are great, but augmented reality is even better! Let customers see what your product would look like in their world or how your service could impact their lives. AR-Ready interfaces are transforming the way customers browse for products, offering 3D exploration and an engaging way to visualize products for visual shoppers. 

Intelligent Personalization

The development and design of enterprise websites that incorporate the concept of intelligent personalization have the potential to significantly transform the way content is presented to individual users. This innovative approach enables us to offer a truly unique and tailored experience for each visitor, something that was previously unattainable with traditional web designs. By meticulously analyzing and gaining insights into a user’s specific shopping habits, browsing interests, and a range of other behaviors, we can customize and fine-tune every element of the website to match their preferences.

This comprehensive customization can include everything from the visual graphical elements that are displayed on the site to the specific tone and style of the messaging used throughout the website. As a result, each interaction on the site will feel distinctly tailored to suit the individual user’s needs and desires. By adopting this intelligent personalization strategy, you can significantly enhance the overall user experience (UX) to a much higher degree. This distinct approach sets your website apart from many other corporate sites, which often rely on generic templates and fail to provide the level of personalization that individual users seek. Ultimately, this leads to a more engaging, satisfying, and enjoyable online experience for all visitors.

Digital Concierge Experience

Help your customers out! While you can directly address pain points with support, adding a digital concierge can help guide your customers through your website, providing them with an experience that meets their needs while telling your brand’s story. Whether you’re a property management company offering guided tours or something else, digital concierges can be extraordinarily helpful in helping your customers experience all of your site’s features. 

Make it Exciting With Surprises

Enterprise website design is too often predictable, boring, and well, corporate. By adding in Easter Eggs or other unexpected design elements, you can surprise your user with a fun element that excites them. Consider Google’s Easter Eggs that users can click on to learn more about holidays, special events, or even just a fun bit of information that’s relevant. 

Hidden animations, shortcuts, or even games are a great way to engage your audience and elevate their overall experience. These additions to your website will also enhance brand engagement and provide them with something to remember long after they’ve left your site. Any brand can incorporate this type of enterprise website design feature if they’re bold enough to want to stand out!

Elevate Your Enterprise Website Design

If your brand is facing analysis paralysis when it comes to making bold decisions to make your website stand out online, it might be time to call in the experts. When you’re considering an agency to handle your enterprise website design, choose one that offers adaptability and flexibility, provides data-driven results that your enterprise can quantify, and exceptional customer service, because after all, your business should matter to your web designer. CloudMellow is here to offer all that and more. Contact us today for a quote on your next project.