In order to adapt to shifting demands, more and more businesses are wading into the world of e-commerce. Although it can seem daunting at first, once you learn the ins and outs, e-commerce can be a profitable venture. As a full-service digital marketing and website development company with years of experience in building profitable e-commerce sites, CloudMellow has some guidelines to follow to get your site to start generating revenue as quickly as possible.
1. Create a Blog that Draws Visitors
Perhaps the most effective way to conduct inbound marketing is to create and keep an active blog that draws visitors to your e-commerce web site. Your marketing plan should contain an analysis of your customer’s research journey, which involves thinking about what prospective customers are looking for and questions they are asking. Your blog should address these points. The result is increased traffic to your web site, and more visitors converting to customers. If you need help putting yourself in the shoes of your customers and creating blogs, CloudMellow offers blogging as part of our content development services.
2. Take Advantage of Shopping Ads
If your e-commerce site is new, you need sales now. The best way to generate immediate sales is through the use of paid ads that target your customers. Product-specific ads, specifically Google shopping ads, target your ideal customer, as do remarketing ads. With our paid marketing services, CloudMellow can help you create engaging ads that hook your customers from day one.
3. Automate Your Marketing Emails
The more you automate your e-commerce and marketing processes, the faster your company will grow. It takes a little time to set it all up, though you’ll be glad you did. For example, you can automate your process for sending email follow-ups based on customer profiles and interaction. Automating that process keeps up communication with customers while freeing your resources for other activities. CloudMellow offers complete email marketing services that provide your customers with personalized communications while letting you stay focused on running your business.
4. Invest in the Right Platform
Take the time to research platforms before you select one. Think about the current scope of your company as well as where you hope to be in the future. You’ll want a platform that can grow with you. One popular platform is WooCommerce. It’s open-source and works in partnership with WordPress. Another platform used in larger e-commerce sites is Magento. When placed in the skilled hands of the developers at our e-commerce website design company, these powerful platforms can transform your site into a seamless and lightning-fast shopping experience.
5. Take Stock in Search Marketing
Another way to boost your e-commerce site is to invest in search marketing. If you don’t yet know about Search Engine Optimization (SEO), now is the time to learn. You’ll need to know the best keywords for your industry and niche before you open your shop. If you need help finding which keywords highlight your business and target the right search volumes, CloudMellow’s SEO specialists can work with you.
6. Learn to Leverage Facebook and Instagram
Once you have your e-commerce website open, waste no time in getting the word out to social media. Social media platforms like Facebook and Instagram are critical marketing tools no matter what products or services you sell. For Facebook, once you set up your business page, you can create and run ads that link to your business page or directly to your store. Populate your Facebook ads with engaging content related to your niche products. With Instagram marketing, establishing relationships with influencers who will promote your products can be beneficial. If you have any questions about your social media campaigns, reach out to us. Our social media specialist knows the ins and outs of each platform, and can guide you through the process, or manage them for you.
Development and Marketing for E-Commerce Websites
If you find that building or marketing your e-commerce website is more than you have time for, consider a full-service digital marketing and web development company, like CloudMellow. We not only build intuitive and engaging e-commerce websites, but we can also handle all the marketing services that go with it, including SEO, Google and Facebook ads, social media marketing, email marketing, and more. The sooner you get started on your e-commerce website, the sooner your business can start making money from it. Call 904-606-1832 or get in touch with us today.