Get ready to witness the marketing world go full-on “Terminator” as AI takes center stage. Things are changing fast, and AI is transforming the marketing game in some exciting new ways. We’re talking better personalization, fewer gimmicky tactics, and more automation across every level of the stack that makes modern marketing seem downright futuristic.
And given that the global AI market is expected to increase by over $300 billion over the next five years, it’s critical that companies understand how AI can help them get more bang for their marketing buck.
Personalization and Targeting
Your customers are craving personalized experiences, and AI is here to deliver. Marketers are in near-universal agreement that personalization supports better customer relationships, and as many as 80% of customers are more likely to make purchases based on tailored communications.
With AI algorithms crunching thousands of data points in same amount of time it took you read this sentence, marketers have a powerful tool at their disposal for learning about their audiences. AI algorithms can process and analyze large volumes of data from various sources, such as customer demographics, browsing patterns, purchase history, and social media interactions.
By applying these tools at scale, marketers can segment audiences and create targeted campaigns that speak directly to each customer no matter where they might be in the purchasing cycle. It’s all about making them feel like you’ve been reading their minds, one personalized message at a time.
Chatbots and Virtual Assistants
Chatbots have been a marketing mainstay for a while now, but as artificial general intelligence (AGI) continues to improve, more companies will find value in these tools. With their natural language processing prowess, modern chatbots can easily answer customers’ questions, crack a few jokes, and even gather valuable data along the way to log in your customer relationship management (CRM) system. It’s like having a team of tireless customer service superheroes on standby, ready to impress and problem-solve for customers.
Hyper Predictive Analytics
Move over, crystal ball gazers, because AI is taking predictive analytics to a whole new level. By analyzing mountains of data, AI algorithms can predict the future with remarkable accuracy. The potential applications of this tool are well beyond the scope of this piece, but let’s touch on a few noteworthy examples:
- Customer behavior prediction
- Lead scoring analyses
- Campaign optimization for message timing and targeting
- Price optimizations via market analyses
- Churn prediction and customer retention
AI-powered analytics help businesses corral the massive datasets at their disposal and offer a viable way to generate insights from the noise. The days of “too much data” are coming to an end. With AI in a marketer’s toolkit, the possibilities for data analysis are nearly endless.
Content Creation and Optimization
One of the fastest-growing use cases for modern AI is content creation. With a few clicks and strategic prompting to keep the ship on course, AGI tools can whip up engaging content at scale tailored to different audiences, industries, and use cases. And if that’s not enough, these tools are great at optimizing content for search engines, ensuring each piece of content gets the visibility it deserves.
Note that while iterative AI can do the lion’s share of content creation, marketers will need to take care to tailor each piece of content with company-specific insights that AI can’t provide. As of now, AI tools provide a mere framework for building content. Over time, these tools will evolve into powerful assistants that companies can use to deploy full-fledged marketing campaigns at scale.
Deploy Marketing Automation at Scale
Let’s face it, nobody likes mundane, repetitive tasks. That’s why AI-powered marketing automation is such an exciting concept. Imagine having a team of AI assistants simultaneously working on a company’s marketing campaign around the clock. What kind of brand could you build with this support?
From email campaign generation to social media scheduling to customer support, AI algorithms can provide strategic direction on nearly any aspect of a business’s operation. And while these tools are still in their infancy, things are changing fast. As many as 77% of the devices we use today already feature some form of AI integration, and as these tools become even more sophisticated, this trend can only rise.
We encourage all readers to explore CloudMellow’s services and how we can help your business manage these deployments. There’s no escaping an AI-driven future. Rather than wasting time trying to swim against the tides, companies should get in on the action early and consider how becoming an early adopter of AI-powered marketing can support existing advantages over their competitors. At CloudMellow, this type of improvement is what we do best. Contact us to learn more!