With 2021 coming to a close, there are new trends emerging across the design-sphere for a variety of digital marketing avenues. The team at Cloudmellow has assembled a list of the top five UX/UI trends to be on the lookout for with the new year. Whether your company is searching for ways to boost conversions, online sales, or customer engagement, these trends will point you in the right direction to be able to capitalize on a year full of growth.

1. Passwordless Login

Remembering or even storing passwords has become quite a cumbersome task in today’s otherwise seamless world. Gone are the days of passwords or patterns to even unlock your phone. An OTP, simple fingerprint tap or face unlock is enough to unlock a plethora of devices including mobiles and even laptops. With the advent of such technology, soon apps are also adapting and allowing users to log in or make purchases using fingerprint scans or even facial recognition.

2. Bottom Aligned Navigation

As screens get bigger and handheld devices become larger, navigating with one hand has become increasingly difficult. The classic burger menu, so often seen on the left top corner, is no slowly finding itself obsolete. Early adopters had already changed their app and mobile website designs accordingly, and now giants like Amazon are also enabling button-aligned easy navigation in their apps.

3. Dark Themes

As Instagram turned dark, and so did many apps and websites, the app development world took notice and got to work. Now a host of websites and apps are available in dark mode, and so are the native OS- Windows, macOS, iOS, Android, etc. This enables the user to have a seamless dark mode experience across the usage of their device. When an app they use does not have a dark mode build available, it’s the glitch in the experience. Thus, more and more apps developers and brands are working hard to ensure that their dark mode experiences are available to the users at the earliest.

4. Inclusive & Accessible Design

Creating a design that’s inclusive or accessible for people with different needs is something that every app or website developer should keep in mind– whether it is for the color blind, for the ones with low vision, or even someone who cannot simply read or write the native language it’s built in. The idea is to create a design that’s inclusive of people beyond the regular spectrum and accessible to even those who might not have the same access or opportunities as us.

5. Integrated Voice Interactions

Many apps now offer the use of voice search or voice commands. They could be integrated with the native OS’ voice assistant or simply have a customized Google search setup within the app. This provides not only ease of use but also better accessibility. For example, one can simply take notes using voice commands instead of typing. This also enables someone with visual challenges to also access the app in the same manner.

Are you looking to improve your app’s UX or UI? We can help. Get in touch with us!