Design and user experience play a significant role in the success of your eCommerce website. Revamping or starting an online business can be tricky, especially when your business is entirely dependent on your website. When starting your eCommerce website design we recommend you focus on audience, strategy, and content.
The first thing you should consider is your target audience: age range, gender, income, location and/or other factors. Finding out your target audience is going to help you design your eCommerce website around your target audience’s needs and wants. When you have figured out your audience’s demographics, you’re going to look at your audience and find out their psychographics; their interests and activities. All of the factors of figuring out, narrowing down, and finding things in common for your target audience will help you create a better and more successful ecommerce website design.
Your strategy should drive consumers to purchase from your website. How will you get them to trust you and your website? There are many different ways to go about this. You can leave call to action such as a number for them to call, email for questions, or a social media handle for them to visit. This let’s them know you are genuine and redirects them back to you. Another common strategy is to provide the opportunity where consumers can enter their email to receive coupons, special deals, and more. You’ll want to choose and adjust your strategy to accommodate your target audience.
The content you decide to display on your website can significantly impact whether consumers leave or stay on your website. Once you’ve narrowed your target audience and nailed down some strategies, the content and design of your eCommerce website should be easier to accomplish. All the parts of the website, such as your headline, tagline, body copy, and call-to-actions, should always speak to your target audience.
Having call-to-action on your website is essential in connecting you with your audience and helping lead them to action on your website. Without having these on your site, the consumer is likely to leave without purchasing or engaging with your website. For example, you can have the consumer enter their email to sign up for the company’s newsletters or have a number to call with questions. Always make sure the call-to-action stands out and has a sense of urgency. Some examples are: “Learn more,” “See how,” or “Check it out.”
How CloudMellow Can Help Your eCommerce Website
It’s always good to start from the basics when adjusting your eCommerce design or website or if you’re just starting from the beginning. Cloudmellow knows that it’s essential to have your digital voice heard with technology’s continuous growth. Contact us at today to get your free analysis.