The third and final installment of our series is about building your social media presence. Now that you’ve optimized your social media profile and developed your social media strategy, you’re ready to rock your social media presence. We give you our top tips to making your brand stand out on social media.
Choosing Social Media Platforms
One of the biggest mistakes that businesses make in social media presence is believing they need to be on every social platform there is out there. Yes, there are many different ones to choose from, but let’s take it back to identifying your audience. When you learn about your target audience, you’ll also come to know which platforms they are mostly on. This is where your brand’s social media presence should thrive, making it more cost- and work-efficient. Let’s take a look at a couple of examples.
Maybe you own a gym that’s growing to multiple locations and cities. Facebook, Instagram, Twitter, and YouTube are all great platforms for you to show off new location announcements, workout tips, customer transformation, and at-home workout videos. On the other side of the scale, you could run a local retirement home. Sticking to Facebook and Instagram might be a better fit for your budget while still allowing you to reach your audience by sharing content such as home updates, announcements, or residents participating in the activities you offer. Depending on your brand and business goals will determine how you should build your social media presence.
Creating your Social Media Presence
Posting random facts or images on your profile won’t do much to build your brand’s social media presence or grab your audience’s attention. Here’s what we recommend to grab your audience’s attention and to keep up with your social media presence.
1. Be Consistent
Whether you schedule out content ahead of time or you like to be in the moment, you should aim to be consistent with your posts. Let your audience know when they could expect to see a post from you. You don’t necessarily need to be posting three times a day every day, as long as you are present when your audience is online, and you stick to a consistent schedule.
2. Use Strong Visuals
You have less than about 5 seconds to grab your audience’s attention, which is why a strong social media presence is imperative. The easiest way to do that is through anything visual– a photo, video, gif, slideshow, animated words, a simple boomerang, the list goes on and on. Visual content consistently receives more engagement than text-only posts. Remember, keep your visual content aesthetically pleasing with minimal words.
3. Engage with Your Content
Now, the most imperative step you should never skip over and the entire purpose of creating content: engaging with your audience. You will notice if your content is successful when your audience starts to engage with you by commenting, retweeting, sharing to their story, etc. It’s better to have 50 hardcore fans of your brand than 50,000 followers who don’t engage with you at all. Heighten your social media presence by taking advantage of this opportunity to show off your brand’s personality, build relationships, and trust with your consumers.
4. Don’t be a Robot
The marvelous thing about social media is that you have the freedom to represent yourself. Over are the days of consumers being okay with getting generalized and aloof content. Consumers are smart. They want to feel important and know that you care enough to take the time to get to know them. Be human! This is the time for your brand’s personality to shine. Don’t be afraid to take a fun or even goofy approach with some of the content you share. Keep your brand’s core values and beliefs at the heart of your social media presence, and those who share the same will connect with you.
5. Build Relationships
Social media presence is so much more than just being present. If you’ve connected with your audience, you will see engagement start to rise. Reach out to those people and begin creating a relationship with them. The whole reason why social media was created was to connect and create relationships with people, so why shouldn’t your brand do the same? Show off the faces of the brand and those who represent you behind the screen. Your audience will feel your brand is more personable and, in the end, will be more likely to engage with you. Soon enough, you will have a community of supporters that will continue to grow as you nurture it.
6. Helping > Selling
A sure-fire way to kickstart the growth of your social media presence and brand community is to focus on helping over selling. There is no point in beating around the bush to hide information or solutions from your audience. You will instantly lose your audience’s attention, trust, and potential business. If they can’t get the information from you, they will find someone else who is willing to provide the answers. When you provide information to your audience, they will trust you, and you’re showing you are a leader in your industry. It sounds like a win-win to me.
Building Your Social Media Presence with CloudMellow
Creating a successful social media presence is no small feat. It takes time, creativeness, and consistency to grow your brand’s online community. At CloudMellow, our social media gurus help your brand become a spectacle in your industry. You tell us what your goals are, and we will tailor our work around your needs. Contact us today to learn more about our social media management.