Blog
Online Reputation Management: What Is It and Why Does It Matter in Digital Marketing?
The online market is continuously growing every year. Falling out of your target market's radar can happen quickly, especially if your online reputation isn't doing so well. Many companies don’t know how to maintain and manage their online image. That dramatically affects their online [...]
How SMEs Can Remain Competitive Using PPC Advertising
Being a small business owner is no longer a disadvantage with today’s modern marketing practices. In reality, having limited resources can force you to make more effective marketing choices instead of spending your money where you don’t need it. Pay-per-click (PPC) advertising is one [...]
How to Use Instagram Video to Boost Your E-Commerce Sales
Instagram is housing over a billion monthly active users, making it one of the prime channels for promoting your products to a wealth of potential customers. The best part is that 60 percent of people who use Instagram - or social media in general [...]
Tips for Supercharging Your Mobile App Marketing Strategy
Since the launch of Apple’s app store in 2008, mobile applications have become part of our daily lives. Nowadays, there’s an app for nearly everything you might need, ranging from productivity to social media, to online shopping and commuting—and even healthcare! With over 2.7 [...]
How To Do Digital Marketing Optimization the Right Way
Now more than ever, different brands and companies are making the move from traditional to digital marketing. However, a common mistake that brands make is not creating marketing campaigns that will be sustainable or give optimum results. One way to fix this issue is [...]
The Importance of Optimizing Directory Listings Online
As part of the ever-evolving consumer behavior, customers research online before deciding to transact with any business. They flock to the internet in search of answers for their questions and inhibitions, as well as suggestions and ideas on what to eat, purchase, and even [...]
B2B Web Design Best Practices That Attract Leads
Most companies that run a website will have one unifying goal—to generate leads. However, B2C selling and B2B selling aren’t always one and the same. When it comes to crafting the perfect B2B website lead generation strategy, it’s less about being extravagant and more [...]
The Importance of SEO in Mobile App Development
In today’s society, it’s incredibly difficult for a business to succeed without the semblance of an online presence. By always remaining within sight of your consumers, your brand gets to stay at the top of their minds. It is for this reason that digital [...]
What B2B Companies Should Know About Social Media Presence
In today’s age, a business can only succeed if it remains within the visibility of its customers. Thanks to the advent of social media, staying within the sphere of the public has become so much easier. While this has made marketing so much easier [...]