Blog
eCommerce Website Design: 5 Features You Can’t Forget
eCommerce websites have one main objective: to help customers complete a purchase. Everything available on your site should contribute to that goal. Keeping it simple, receptive, and accessible is definitely preferable to cluttering it with unnecessary features. Filters, comparison options, categories, purchasing options, and [...]
PPC Strategies Your eCommerce Business Should Be Applying
The number of people spending most of their time on the internet has risen exponentially. Much of day-to-day operations already happen through the cyberworld, from work, education, connection, and even shopping. As the world shifts and changes into digital, so do individual needs and [...]
4 Social Media Management Guidelines for Driving Brand Visibility
Social media is an integral part of the daily life of an average person—which is why social media management is necessary for a business to make the biggest impact. At CloudMellow, digital marketing efforts aren’t just about creating the best advertisements, it’s about utilizing [...]
3 Reasons Social Media Is Integral to SEO in 2020
Advancements in modern technology have given rise to the importance of social media for digital marketing. The prevalence of the internet has made it a basic requirement for businesses to have a digital footprint—without it, a business will struggle to remain relevant in this [...]
Creating a Visible Brand with Social Media
If you’re looking to give your business a boost in terms of its visibility, one way to do so is by getting on social media. This strategy allows you to take advantage of its far-reaching and ever-constant nature, providing you with a cost-effective way [...]
The Basic Steps of Defusing a Social Media Crisis
Contrary to popular belief, social media management doesn't only entail creating a content plan, posting in the various social media channels you own, and engaging with your followers. It also involves mitigating any crisis you may encounter, such as a public outcry, inappropriate posts [...]
Why You Should Get a Digital Strategy Audit
In the competitive world of marketing, everyone wants to be on top. Achieving the top rank, however, isn’t easy. You will be required to invest your time, exert constant efforts, and implement creative strategies, all to get ahead. Reaching the top will require you [...]
3 Factors of an SEO-Friendly Web Design to Watch Out For
Search Engine Optimization—to business owners, this might come off as a buzzword with an expiration date; and to others, it may come off an unwelcome expense. Regardless, SEO is here to stay, and it is definitely clear that it's essential for any business’s success. [...]
How to Make Money with an E-Commerce Website
In order to adapt to shifting demands, more and more businesses are wading into the world of e-commerce. Although it can seem daunting at first, once you learn the ins and outs, e-commerce can be a profitable venture. As a full-service digital marketing and [...]