Blog
How to Be More Inclusive With Your Content Marketing
Inclusivity is a major topic in today’s world for many service providers. Some brands are reluctant to commit to a statement on hot topics that can divide their audience. Although modern society is making a more progressive stance on several political and societal issues, [...]
The Importance of Branding for B2B Businesses
While most businesses’ brand architecture strategy usually revolves around selling to consumers, branding also holds an important place in business-to-business (B2B) markets. Now, many of you may think that branding for B2B businesses is unnecessary due to the differences between marketing to consumers and [...]
Bouncing Back: How to Design Your Post-Pandemic Digital Strategy
Even before COVID-19 hit, many establishments were at a crossroads on whether or not they should undergo a digital transformation. It's no longer "if" but a test of "when" the best time is to adapt to new business environments. Due to the restrictions of [...]
Hyperoptimization of SEO: What It Means and Why Your Business Needs It
Search engine optimization (SEO) has been around the digital marketing scene for years, but recently it has become a more widespread practice. It continually evolves as search engines update and improve their algorithms to provide better results. But if it’s been around for a [...]
How to Win Back Lapsed Customers
Customers are one of the essential elements for every business. Without them, a business wouldn’t have any sales or profits. If there’s one thing that a business owner would never wish upon anyone, it’s the loss of customers. It’s unfortunate that not every lead [...]
Steps for Creating a Strong Brand Identity
Marketing plays a significant role in businesses everywhere. Essentially, marketing tells potential customers or clients out there that you exist. Without any advertising efforts for your company, you’ll soon fall behind competitors that have already built a reputation for your shared target market. Throwing [...]
Data-Driven Creatives: What They Mean For Digital Marketing
In the past, industry professionals and marketers didn't recognize the importance of a critical pairing that could change the way they approach their marketing strategy. Thankfully, many realize that advertising and data go hand-in-hand in creating compelling approaches that help businesses thrive. Unfortunately, even [...]
Does Influencer Marketing Still Work?
No individual, business, or industry can escape critics. As a business owner, people may try to convince you to try the "next big thing" and persuade you to believe that influencer marketing is long gone. But is this true? According to big media, like [...]
Tips for Keeping Up with Google’s Ever-Changing Algorithm
We're living in a digital age where new trends pop up, new developments surface, and new algorithms are developed. This is essential to help advance the digital space for various industries and personal use. Sometimes these advancements can be quite confusing and hard to [...]
