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Buyer Personas: How Important Are They in Making Marketing Decisions?

December 28th, 2020|Digital Marketing|

Digital marketing agencies work hard at identifying methods and techniques that will allow eCommerce businesses to flourish. There are so many people online with so many different personalities, it can seem hard to please everyone. However, since people's personalities play a role in how [...]

Pre-Roll Ads: How to Create One That Users Don’t Skip

December 17th, 2020|PPC|

Today, video is more than just a medium for content—it has become a useful marketing tool. According to HubSpot, 54% of consumers would like to see video materials from brands they support. This receptiveness, however, does not extend to pre-roll ads. In a survey [...]

Managed Marketing Services: Is It Worth the Investment?

December 8th, 2020|Digital Marketing|

Marketing a business in the digital space is quite a challenge these days, but it’s what businesses need to do to stay ahead of the curve and remain competitive. What works for one business is not guaranteed to work for another—each business needs its [...]

How to Build a Stellar Online Reputation for Your Business

November 24th, 2020|Reputation Management|

In today’s modern world, practically everyone does research online before purchasing a product or service. This makes reputation management more vital than ever for ecommerce businesses, no matter how big or small. After all, it can be incredibly easy to get lost in the [...]

Social Media Marketing to Gen Z: What to Know

November 18th, 2020|Social Media|

Social media is now regarded by most businesses as a one-stop-shop for everything, as it now serves as much more than an avenue for basic communications. Social media platforms now function as morning newspapers, billboards, customer service lines, and above all, virtual shops. This [...]

How to Promote Your eCommerce Website through Digital Marketing

November 12th, 2020|Digital Marketing|

In recent months, ecommerce has come to the forefront as a way for businesses to stay afloat during the pandemic. People have turned to the internet to make more of their purchases during this time, therefore, creating and maintaining an ecommerce site is instrumental [...]

A Guide to Analyzing the Performance of Your Instagram Stories

October 28th, 2020|Social Media|

Instagram is a powerful platform frequently used by businesses to help establish their online presence. One of its most hyped features is Stories, and what makes this feature one-of-a-kind is that it allows you to showcase easy-to-consume content that encourages your viewers to engage [...]

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