Social media is a powerful marketing tool. It’s no secret that COVID-19 has made that more apparent than ever. During the pandemic, social media users reported a 72% increase in their daily usage. The convenience of online spending is unmatched, which is why it is higher than ever. Goodbye to checkout lines, and hello to digital shopping carts. With such a large consumer base at stake, you must know how to build an effective marketing strategy that will reach your audience across multiple social media outlets. It can be a great business tool, but it can hurt the company if misused. Before you work on your methods of building social media presence, here are a few common problems to avoid.
Posting on multiple platforms can be demanding and very time-consuming. Often this is why users post the same content across different platforms. While this may seem like an excellent opportunity to reuse media and save time, it can come across as low-effort to the people who engage with your content. Each social media platform has a distinct user base and format. Users engage with content differently depending on the type of social media channel. So, what’s the best practice? Use this to your advantage! Each post should be designed specifically for the platform it is posted on.
It shouldn’t come as a surprise that nearly 80% of consumers unfollow a business’s social media if their content stops being interesting. Boring is out, and creativity is in! Many companies fall into the habit of using the same content or losing touch with what is relevant. We get it; other parts of the business take priority. Creating a brand that is capable of standing out amongst the clutter is not a simple task, so here are a few ways to keep your audience engaged:
Listen to customer feedback to determine what your audience wants and what they are the most responsive to. Social listening is key.
Use multimedia elements such as polls, videos, infographics, and animations to turn your content into more of an experience than a stand-alone post.
Use current events and trends to keep your posts relevant and up to date.
There will always be a lot of posts competing for your followers attention, so aim to create content that stands out and draws the consumer in.
Too Much or Too Little
One of the most essential parts of delivering any message is timing. Posting your content when it will be the most widely received is vital for exposure, and each account’s time of day is different. Some perform best in the morning, and others in the afternoon. Posting too frequently can become an engagement issue and damage the brand’s mission. Yep, we know what you’re thinking. Social media is a full-time job, and it is! So, we’re going to make it a breeze for you.
On the other hand, if you don’t post enough, followers will lose interest or forget about your product. To formulate the rate at which you should be posting, you need to know two things; A, the number of public interactions each post receives, and B, the number of followers you have. Now take A/B, multiply by 100, and you have your ideal posting rate. To calculate the authentic engagement of a post, you take the number of interactions, divide by actual reach, and multiply by 100.
CloudMellow Knows Social Media
As technology progresses, your online media presence becomes more and more critical. Social media is here to stay, and it’s only getting bigger by the day. Don’t miss out on the incredible opportunity to make your business shine.
CloudMellow offers a unique and proven marketing service that allows our clients to thrive among their competitors. Contact us today if you want help optimizing your social media plan