Environmental Remedies
Transforming Lead Generation Efficiency for Industrial Services Through Strategic PPC Optimization
Client
Environmental Remedies
Industry
Location
Atlanta, GA
Overview
In a competitive B2B space, cost efficiency and lead quality are critical. From April 2024 to March 2025, we implemented a full-funnel digital advertising strategy for a leading industrial services company. By tailoring account-level strategy and service-specific campaigns, we achieved significant improvements in quote requests, form submissions, and cost-per-result, even in the face of industry-wide cost increases.
Account-Wide Performance: Streamlined Strategy, Measurable Growth
Timeframe: Oct 2024 – Mar 2025 vs. Apr 2024 – Sept 2024
Traffic
7,808 (+10.06%)
Request a Quote
457 (+107.7%)
Form Submissions
177 (+21.2%)
Calls from Ads
475 (-5.1%)
Cost per Result
$27.41 (-19.53%)
Avg. CPC
$4.86 (+9.51%)
CTR
1.65% (-29.75%)
Key Strategic Actions
Enhanced Keyword Strategy
Introduced new keywords and pruned low performers to increase reach while maintaining quality.
Geo & Device Bid Adjustments
Increased bids for top-performing locations and optimized for device-level performance.
Budget Reallocation
Non-performing ad groups were paused to free up budget for high-impact campaigns.
Local Campaign Launch
A dedicated local campaign was introduced to drive call volume from Google Maps.
Landing Page Optimization
UX improvements and CRO updates were made to the landing pages, directly contributing to a significant rise in quote requests.
Service-Specific Performance Breakdown
1. Industrial Services (Waste Water, Sludge, Hydroblasting)
Traffic
3,563 (+7.64%)
Request a Quote
208 (+150.60%)
Form Submissions
77 (+79.07%)
Calls from Ads
239 (+2.1%)
Cost per Result
$31.15 (-21.75%)
Avg. CPC
$4.59 (+5.91%)
CTR
5.01% (-21.06%)
Key Tactics
Targeted new keyword themes aligned with industry-specific job queries.
Created fresh ad variations to improve quality scores and messaging relevance.
Adjusted bids to focus on increasing call volume from high-value regions.
2. Grease Trap Services
Traffic
3,090 (-1.09%)
Request a Quote
121 (+114.2%)
Form Submissions
72 (+138.8%)
Calls from Ads
199 (-15%)
Cost per Result
$18.05 (-16.45%)
Avg. CPC
$3.88 (+14.09%)
CTR
0.82% (-37.59%)
Key Tactics
Despite minor traffic decline, conversions surged due to keyword testing and hyper-local campaign launches.
Efficiency was achieved by excluding low-converting keywords and focusing on high-intent searches.
3. Frac Services
Traffic
1,155 (+75.00%)
Request a Quote
128 (+540.00%)
Form Submissions
28 (+86.67%)
Calls from Ads
37 (+5.2%)
Cost per Result
$49.24 (-45.56%)
Avg. CPC
$8.31 (-15.75%)
CTR
4.65% (-16.43%)
Key Tactics
Prioritized highly relevant ad creatives tailored for frac job needs.
Removed low-quality keywords and funneled spend into high-performing ad groups.
Focused on volume and cost control simultaneously, resulting in an outstanding balance of scale and efficiency.
Conclusion
This multi-layered strategy proved that thoughtful, data-driven optimizations can deliver major results—even in niche B2B verticals with complex customer journeys. By prioritizing location-based strategies, device optimizations, and performance-based bidding, we delivered:
- Over 100% growth in quote requests
- Nearly 20% lower cost per result
- Significant form submission increases across all key service areas
More importantly, we empowered the client to attract higher-intent customers while reducing waste and maximizing return on ad spend.
This campaign is a blueprint for how industrial service companies can thrive with a precision-targeted, conversion-centric digital strategy—and why it deserves industry recognition.