SEO isn’t your crazy ex. You shouldn’t run from it or apply for a restraining order. It’s more like your current partner. It’s more like your partner. Sometimes you fight, sometimes you love one another, but at the end of the day you both need each other.
According to BrightEdge, 51% of all website traffic comes from organic search. With a great SEO strategy, you’ll appear at the top of the search results for important keywords to your business. This will directly drive clicks and leads for your business, but it will also increase brand awareness, keeping you top-of-mind to past and potential customers. By staying at the top of results pages, customers will consistently see a link to your website, and your brand will become something they’re used to seeing.