The number of people spending most of their time on the internet has risen exponentially. Much of day-to-day operations already happen through the cyberworld, from work, education, connection, and even shopping. As the world shifts and changes into digital, so do individual needs and behaviors. Today’s society is convenience-oriented, meaning that customers now opt to shop virtually in the comfort of their homes.
As more people adopt to eCommerce, advertising and marketing campaigns keep up. If you’re in the retail industry, you may already be implementing some form of marketing campaigns to promote your products, as with PPC campaign management strategies.
In an increasingly competitive market, however, how can you ramp up your PPC campaigns to further your eCommerce business growth? Here, we discuss some of the most effective strategies today:
1. Diversify Your PPC Reach
The eCommerce marketplace can be a difficult terrain to navigate, especially for business owners who have yet to understand the importance of personalized user experience. One research suggests that 62% of consumers express that they feel more comfortable and inclined to deal with a brand that offers personalized communication, as opposed to general offers.
As a business owner, this can pose as an opportunity for growth and brand loyalty, as you’re given a platform to foster stronger connections with your consumers. To kickstart your new PPC efforts, explore Google Ads. It’s a flexible platform that’s highly responsive, allowing you to display your products and services in easy to navigate pages. Platforms such as Pinterest and PopAds also work, so long as you ensure that they remain true to your brand promise!
2. Invest in Voice Search
The digital marketing world is always changing, and one of the rising trends today is voice search. Online searches were previously done through on-screen searches only, but with the rise of Apple’s Siri and Amazon’s Alexa, around 30% of searches now are voice-based. People now conduct searches using real-life language, which paved the way for natural-sounding keywords. If you wish for your customers to enjoy a more seamless growing experience, invest in voice search as part of your PPC campaigns.
3. Make Use of AI-Powered Tools
The day-to-day operations of an online retail business can be repetitive. There’s data collection, bid management, reporting, and ad testing. These tasks can be draining, but there are now smarter ways to accomplish them. AI tools, for instance, are now growing in popularity. This may require deep technical expertise and context, however, so enlist the help of CloudMellow’s PPC management services and experienced markets whenever possible!
4. Focus on Delivering Quality Content
As with any form of advertising, the ad is merely a part of the formula. It’s not enough to simply foster excitement to get them to click on your ad—you need to give them a great experience. In this day and age, a simple product page won’t lead to done deals. The market is competitive now more than ever, and to stay ahead, you need to come up with enticing pages. While this should include relevant information and product specifications, make sure to adorn your pages with testimonials, videos, and reviews.
eCommerce PPC Services by CloudMellow
PPC is a dynamic advertising practice. This means that its management is an ongoing process, and any effort you do now should not simply be just set to forget. It’s constant work, which is why implementing new strategies to strengthen the old is critical. CloudMellow is a PPC advertising company, offering a wide range of digital marketing solutions. The success of your business matters to us. Let’s talk strategy—call or contact us today!