Modern business owners know the integral role SEO plays in increasing their visibility. After all, with millions of like-minded businesses fighting for a slice of your market’s attention, ranking high on search results is a sustainable way to ensure your competitive position. However, optimization is not a one-time strategy you can leave alone, and with Google’s ever-changing algorithms, the only way to stay on track is to update your website accordingly.
One of the latest changes to hit Google’s radar is the mobile-first index, which means search engine bots will look at the mobile version of your website before the desktop version. This makes mobile responsiveness a pivotal ranking signal, especially when mobile users now make up 54.7 percent of global web traffic.
How Do You Optimize Your Website for Mobile-First Index?
Page Loading Speed
Studies show that 40% of consumers will wait no more than three seconds for a page to load before abandoning the website. However, Google thinks well-optimized websites should load in under half a second. You can meet the standards by optimizing the images to minimize the file size without ruining quality, declutter the code, reduce redirects, and leverage browser caching.
Mobile-Friendly Web Design
Web design takes up half the battle when building an effective website, so it can have a powerful impact on your ranking signal. The best web design for the mobile-first index should use HTML 5 or Java when coding design elements since Flash doesn’t work on mobile devices.
It is also best to integrate “finger-friendly” design elements to provide a smooth-sailing navigation experience for your users when browsing on smaller screens. If not, accidentally clicking on the wrong buttons due to poor design will only increase your bounce rate.
Focus on Local Optimization
Mobile traffic often involves local searches, which means local optimization has become a powerful ranking signal to drive traffic to your website. Local businesses have everything to gain from the mobile-first index since local searchers who use mobile phones often take action faster than desktop users.
With that in mind, you can improve your mobile-friendliness by incorporating the following elements into your website:
- Title tag includes city and state;
- H1 heading includes city and state;
- URL includes the city and state;
- Content mentions the city and state;
- Alt tags include the city and state;
- Meta description include the city and state;
- Complete Business Name, Phone, and Address.
The Bottom Line: How Optimizing Your Website Positively Impacts Your Web Traffic and Conversion Rate
Now that Google has employed a mobile-first index, ranking heavily relies on the mobile responsiveness of your website since search engine crawlers will look at its mobile version first before indexing the desktop version.
Failing to optimize your website for mobile users can put you behind the competition; that’s why it’s crucial to ensure your media files, content, and page loading speed are up to par to maximize your SEO efforts.
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