Instagram is housing over a billion monthly active users, making it one of the prime channels for promoting your products to a wealth of potential customers. The best part is that 60 percent of people who use Instagram – or social media in general – constantly discover fresh brands and products online.
It’s a highly visual avenue that aims to catch attention and double-tapped hearts, but it has become a dog-eat-world market with over 25 million businesses striving to get the attention for their shop. Standing out from the crowd is a must if you want to ramp up your revenue, so the tips below should help you do the trick:
Tip #1: Focus on Creating and Posting Video Content
From your feed, to Instagram stories, to the recent IGTV, there are various sub-channels on this network where you can display your promotions in a visually-driven, technicolor depictions. While pictures can say a thousand words, video can deliver the whole message in just a few seconds, making it a more engaging experience for consumers.
Tip #2: Optimize Your Video Content by Adding Product Links
Of course, you can optimize your video content by tagging your products on your posts. For instance, adding links to Instagram stories can hit two birds with one stone—from showcasing your campaign to directing curious customers to your landing page.
You can also utilize the “swipe up” feature when posting videos as a visually compelling call-to-action.
Tip #3: Include User-Generated Content in Your Posts
Showcasing high-resolution displays of your products—be it through stunning photography or video—are necessary if you want to increase your authority on Instagram. While your sense of professionalism spikes up with your creative direction, it’s good to take a breather every now and then by sharing pictures or videos of your previous customers that are using your products.
It’s a highly powerful tactic that not only acknowledges your loyal customers, but it also inspires others to join the bandwagon and purchase from your store.
The Bottom Line: Using Social Media to Expand Your Reach and Skyrocket Your Sales
In this internet-dominated world where digital solutions are the name of the game to nurture your business, getting your foot in the virtual door is crucial if you want to stay ahead of the competition. While there are various ways to approach your digital marketing strategy, honing in on your social media has become a fundamental function in today’s advertising funnel, especially for e-commerce businesses.
Social Media Marketing by CloudMellow
If you’re looking for a reliable digital marketing agency to help with your social media management, we’re your best option. Here at Cloudmellow, we combine a unique perspective and multi-faceted approach in our social media advertising services to help start-ups and leading enterprises alike establish a more prominent reputation in the digital space. Find out how our social media management services can help your e-commerce business boost your bottom line! Call or contact us today to get your free audit!