In recent months, ecommerce has come to the forefront as a way for businesses to stay afloat during the pandemic. People have turned to the internet to make more of their purchases during this time, therefore, creating and maintaining an ecommerce site is instrumental in any company’s sales efforts.
However, just having a website does not guarantee success—that is where digital marketing comes in. Marketing your ecommerce site is crucial to the sales of your company. If your website doesn’t get seen by potential customers or perceived positively, its impact is likely limited. At CloudMellow, we use a variety of strategies to help digitally market ecommerce websites. Here are four of them you cannot afford to ignore:
1. Incorporate Paid Advertising
With pay-per-click (PPC) advertising, you only pay when a potential customer clicks your ecommerce website’s link. The investment you put into this form of digital marketing can help drive new traffic to your site that may not find it organically. This marketing tool primarily benefits ecommerce websites with a straight-forward, user-friendly way to allow customers to locate what they are searching for efficiently. This in turn, leads to higher conversion rates and sales.
2. Have a Solid SEO Strategy
Search engine optimization (SEO) is a critical component in the success of your ecommerce website. Optimized websites will rank higher than others in the Search Engine Results Pages (SERPs), sending more traffic to your site organically. Making sure to incorporate keyword-rich titles, easy to read URLs, descriptive alt attributes, and leveraging rich snippet options are just a few of the many ways to optimize your website to rank higher organically.
Another essential element of SEO is site speed. Fast-loading sites lead to more user engagement and, as such, to a higher conversion of users to customers. Your site’s speed will also affect your ranking on the SERPs, causing you to drop if your website loads slowly.
3. Create and Maintain an Engaging Blog
Another cost-effective strategy used in digital marketing is blogging. Blogs are great tools for connecting with audiences. Writing blogs about your company’s specific products or services is an excellent way of driving people to your website. A blog allows you to inform potential customers about what you are offering. The more engaging your blogs are, the more likely you will convert those curious users into paying customers. Successful ecommerce businesses apply this strategy when digitally marketing their websites.
4. Take Advantage of Social Media
Social media can provide your ecommerce website with many opportunities for marketing. When you set aside some of your marketing budget to promote your site on social media, you can quickly see positive returns. Social media allows you to publish content, links, images, and testimonials to capture your audience’s attention and direct them to your website. Incorporating a social media campaign can introduce your website to the right target audience on relevant social media sites.
Digital Marketing by CloudMellow
Whether you are establishing your online presence or reviving your ecommerce website, digital marketing is instrumental in promoting your company and products. That is where CloudMellow can help you to deploy the right strategies and drive success. Call or contact us today and get a free digital audit.