As a business owner, you’re always looking for ways to increase your return on investment (ROI) and boost sales. The world of digital marketing is continuously growing, and significant changes seem to be made almost every day, so it can be a lot to keep up with for any successful entrepreneur. When it comes to increasing your online visibility and reaching new customers, your website content creation and advertising placement needs to be precise and optimized to achieve the most impressions and unique visits possible. One way to do this is by combining both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) keyword strategies. Using either of these tactics separately will help you drive more traffic to your website, but when used together they can be an incredibly powerful tool in increasing ROI. In this article, we will discuss how combining SEO and PPC keyword strategies can help you get the most out of your marketing budget.
What Is SEO?
Before we look at what happens when both SEO and PPC are combined, let’s define each separately. SEO stands for Search Engine Optimization. Not to be confused with Social Media Optimization, which is another important element of online brand visibility, SEO is a process used to improve organic search engine ranking through platforms such as Google, making it easier for customers to find you online whenever they search for relevant content that relates to your business or product. It works by optimizing content that includes relevant keywords and phrases related to your products or services, as well as backlinking from other credible websites. This gives your website higher visibility on search engine results pages (SERPs), which will help draw in more organic traffic to your site and increase conversions.
What Is PPC?
PPC stands for Pay-per-click, and it is a form of advertising campaign where ads appear on search engine results pages when certain keywords are searched for. When someone clicks on the ad, they are taken directly to the landing page associated with that ad. Unlike SEO keywords, which rely on organic traffic, PPC campaigns target people who are actively searching for a product or service like yours. This makes them a great way to quickly drive qualified leads to your website who are already interested in what you offer and may be close to purchasing.
Know Your Audience
Before we get to the most effective ways of combining these two valuable techniques, we should first go over the first basic step with digital marketing. The first rule for any advertiser or content creator is you have to know your audience if you want to successfully engage them with relevant content. So, how do you create relevant content that my audience will find attractive? Like most elements in the world of business, the answer is simple, but not easy. Luckily for us, platforms such as Google Ads offer user behavior analytics, demographic information, and geographical location to help pinpoint which keyword strategies and PPC ads get the most clicks by constantly evaluating trending topics that are circulating the worldwide web. When we say constantly, we really mean constantly. With billions of active users every day, topics and trending searches change frequently, and it requires sophisticated tools and software to identify any consistencies in the data that advertisers can use to their clients’ benefit. The research can become overwhelming very quickly, so hiring a digital marketing team who specializes in these fields is a highly recommended expense that ultimately pays for itself in the long run.
Social Media Optimization
While it is not the same as search engine optimization, social media optimization is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news. It is also important to maintain a consistent schedule for posting new content. Since you are already using user behavior analytics from Google Ads, or any other reputable platform, you can use the data for trending topics and keyword searches to curate your content accordingly so that it aligns with what your customer base is currently interested in. While social media optimization doesn’t directly tie in with SEO and PPC strategies, we believe it is worth a mention to make sure all bases are covered in your digital marketing efforts to fully maximize your attempts at reaching new customers.
Combing SEO & PPC Strategies
When it comes to leveraging both techniques for maximum effectiveness, it is important that you understand the differences between them in order to make sure your efforts don’t overlap or contradict each other. Generally speaking, SEO with keyword strategies is the best method for long-term visibility while PPC is ideally used for short-term visibility or quick wins. Effective use of both strategies will allow your ads, or website content, to appear at the top of any relevant search results page, which increases the likelihood that a potential customer will click the link to your landing page or related blog article (if applicable). Therefore, by combining SEO and PPC keyword strategies together, you will achieve maximum exposure on search engines so that no matter what type of customer is searching for something related to your business, whether they’re new or returning customers, you have the opportunity to reach them with relevant content and ads that will keep them engaged with your brand while driving more qualified leads to your website.
CloudMellow Digital Marketing
When it comes to digital marketing research, SEO keyword strategies, social media optimization, and PPC advertising placement, it is always best to hire a team of trained professionals who specialize in the field to achieve the maximum results for brand visibility and ROI. With Offices in Texas, Florida, and India CloudMellow is a digital marketing agency that specializes in the successful brand development for all types of companies. If your goal this year is to boost your online visibility and optimize your digital marketing efforts, please visit our website and speak to a professional today. You can also follow this link to take advantage of our free online brand analysis for your business, and see what CloudMellow can do to improve it.