Building a target audience for your product or service is extremely helpful, especially since it will give you insight into those are already interested in what you offer. However, building your target audience isn’t easy, but it can provide you with a whole segment of potential leads that you may be missing out on.
One of the best ways to engage with the people who are most likely to be interested in your product is through geofencing marketing. Because there is an increase in online sales, and gathering data is much easier, you’ll be able to create marketing plans that will help target individuals within your radar.
Many business owners recognize the importance and benefits of geofencing marketing. And because of that, they invest in working with a reputable digital marketing agency that will help them develop a plan to maximize their marketing strategies.
If you’re curious about what geofencing is and how it can help your online business, stick around. In this article, we’ll discuss all the basics of geofencing and what you need to know. Let’s get to it!
The Real Deal on Geofencing Marketing
To people who are new to the term geofencing, it may sound quite intimidating, high-tech, and complicated. However, the whole concept is relatively straightforward.
With geofencing, marketers create a digital perimeter around brick-and-mortar establishments. This area becomes part of a privacy-compliant audience where you can target any ads to advertise. But you should know that geofencing is different from geotargeting, wherein people are sent targeted ads in a specific location. With geofencing, you’re sending ads to people who visit a particular store.
For this reason, it’s essential to work with a digital marketing agency that understands the ins and outs of geofencing so you can make the most out of its functions and utilize all its benefits.
What Can You Do With Your Collected Geofence Target List?
Now that you’ve set up a geofencing marketing strategy and have a location-based audience, the next step is to use this list like you would with any other lead list. The great thing about this is that you can start to be clever about what platform you use, how you use them, and what you put out.
Geofencing is an incredibly powerful tool because once your store has a geofence, you’re able to identify individuals who visited and saw your ad. This information will help you test your ad’s effectiveness and see if it will do well with a broader audience.
There are countless ways you can utilize geofencing and working with a digital marketing agency can help you with that.
Geofencing Marketing Tips
Now that we’ve just started out a new year, it’s important to ensure that your ad targeting is spot on, especially because this is one of the busiest times for retailers.
1. Make your search parameters more specific
When you create a specific geofence, you target only the most qualified potential leads to see your ads. By doing this, you will achieve your desired results, reel in the right customers, and save on advertising costs.
2. Target other household members
Once you understand your immediate target audience, it’s time to think outside of the box and target other members of their circle or other household members. This is particularly effective during the beginning of the year since so many gift cards are in people’s wallets from the holidays and it’s a reminder to drive traffic to your store.
3. Revisit last year’s shoppers
It’s important to reevaluate how the overall shopping and retail experience was like the year before. With this data, you’ll be able to come up with the necessary changes you can make to your geofencing strategy. The digital marketing agency you’re working with will understand the areas where you can improve your sales and reach.
Work With the Right Agency
Creating geofencing marketing strategies can be a lot of work, and it’s best to utilize the whole concept effectively so that your business can reap its benefits. The best way to do that is to work with a team of professionals who understand the entire geofencing marketing concept and can help you use data that ultimately drives in the right customers to your brand.
Digital Marketing Services by CloudMellow
If you’re looking for a digital marketing agency that can help you with your marketing needs, connect with us here at CloudMellow. We provide unique and proven digital marketing services that help our client’s businesses grow and thrive. Call or contact us today and get a free digital audit!