Promoting your products and services is a surefire way to attract customers and boost sales. However, strategies are not one size fits all, so you have to make sure to use a tactic that works best for you.

One strategy is engagement ads, which are customized according to your requirements and one of the best ways to attract your target audience. They involve using Google Display Network’s engagement ads and allow you to set up your ads’ campaign goals. This persuades more people to try out your products and services.

How Can I Start Creating Engagement Ads?

Begin developing engagement ads for your business by setting a specific campaign goal. This aims to educate your target audience on your products and encourage them to explore your items. To run an engagement ad campaign on Google, select the “Product and brand consideration” goal, choose “Display,” and then add your website URL.

Are Engagement Ads Right for My Business?

Various digital marketing services allow you to meet your business goals. Utilizing engagement ads can help you reach out to a new audience and determine if they’ll engage with your brand. Keep in mind that this type of ad solely offers that specific benefit, so if you prioritize boosting your conversion rate, then this campaign goal won’t help.

Elements to Include in Your Ads

Be sure to add these elements to your ads so they perform optimally:

1. Messages and Calls-to-Action (CTA)

You can add messages and CTAs for your entire ad. Here, you can include the message you want to showcase to your potential customers. This will encourage them to engage with your ad and learn more about your products and services.

Create a list of value messages, then use it to test. You can even rearrange the order of your messages and CTAs according to their importance. Place the most vital ones at the top of your list.

2. Gallery and Video Cards

Consider seeking digital marketing services that include videography or photography to ensure the quality of images and clips that are incorporated into your ads. After all, these are the main elements your target audience will see and interact with. You can add up to ten cards to your engagement ad and use a mix of videos and photos. You can also add product feeds as an optional card.

When creating captions for your cards, describe your photos in detail and personalize them as much as possible. This way, you can avoid choosing from a pre-selected list of CTA buttons.  This will help you meet your campaign goal.

3. Image and Style Options

You can customize your ads even more by accessing additional options. By clicking on the “More Options” link you can add custom styles, header images, and invitation images from an agency that specializes in digital marketing services. Using these options can help you incorporate some additional branding elements into your ad and create your desired look.

Hire Experienced Digital Marketers

The tough competition among online businesses like yours may seem discouraging. However, you can have higher chances of becoming your target audience’s brand of choice by adding custom engagement ads to your marketing strategies. Remember the information mentioned in this guide to maximize your results.

Top-Notch Digital Marketing Services

Whether you prioritize attracting more customers, increasing your sales, or converting more leads, you can meet your goals by seeking our digital marketing services. At CloudMellow, we help businesses of all sizes to thrive in profits and leads. Call or contact us today and get a free digital audit!