No individual, business, or industry can escape critics. As a business owner, people may try to convince you to try the “next big thing” and persuade you to believe that influencer marketing is long gone. But is this true?
According to big media, like Forbes and Social Media Examiner, influencer marketing is far from gone, and 48% of brands will continue to use influencer marketing well beyond 2021. This is why it’s crucial to collaborate with a credible digital marketing agency to ensure that your business stays on top of the ever-changing digital landscape.
How Can Influencer Marketing Help My Business?
Influencer marketing happens when your brand collaborates with social media personalities who have a large online following, allowing you to tap into their audience and market your products through them.
This marketing strategy is effective because you’re working with people who have cultivated a growing audience, focusing on a specific niche. Their audience usually has a higher level of trust for them and believes their product reviews.
Working with the right influencer for your brand can increase awareness, improve your online presence and brand reputation, gain new leads, and boost your sales.
Which Platforms Have the Best Results?
When thinking of platforms to launch your influencer marketing strategy, it’s important to discuss your business’s needs with your digital marketing agency.
Depending on your strategy and business goals, specific social media platforms will elevate your business’s marketing approach. For example, Instagram started the viral influencer game and is still a robust platform if you want to reach a wide audience.
If you’re trying to tap the broadest audience, Facebook is the ideal platform. For those who want to focus on video content, YouTube content creators are people you should work with.
How Do I Find the Right Influencers for My brand?
- Set your marketing campaign goals.
- Identify your target market and find an influencer with the same follower characteristics.
- Check your influencer’s engagement rates.
- Ensure your influencer posts relevant content and that it fits your brand’s personality.
- Look for red flags, such as not having organic followers, spam comments, and more.
In some cases, looking for an influencer can be easy, but because of the saturation of social media influencers today, finding a credible one can be quite difficult. This is why you should work with a digital marketing agency that will help you develop effective strategies while also guiding you through market research to help you find the perfect influencer to work with.
Influencer Marketing Will Continue to Grow
Being an influencer on social media is one of the most high-paying jobs globally. Because of the recent pandemic, people were forced to stay at home and relied on online content, making social media efforts skyrocket.
In the next few years, influencer marketing will continue to be included in various business campaigns, proving to be a perfect partner to your existing marketing efforts. Working with a digital marketing agency is ideal to ensure that you’re keeping up with the trends or starting new ones, ultimately making your business the leader of the pack.
How Can CloudMellow Help You?
CloudMellow caters to businesses of all sizes, from small businesses to enterprise-level corporations. Our team has combined years of experience to bring unique and effective digital marketing services for your brand.
Our digital marketing agency provides exceptional digital services, such as technology services, marketing services, reputation management, and more. Call or contact us today and get a free digital audit!