Today’s digital era has largely shaped the way businesses approach lead generation. By building a solid method of lead generation, businesses can effectively navigate every stage of the buyer’s journey—until they ultimately convert their prospect into a sale. But discovering which marketing activities will actually be successful in converting leads into paying customers can be tricky. We’ll discuss a few of the top lead generation strategies you should be using in your business.

1. Create Informative Content

Thought-provoking and informative content is one of the most important lead generation strategies for businesses looking to grow their customer base. Research indicates that the majority of consumers conduct research online before making a purchase. It’s important to give value to the prospective customer during that research phase, and content is a great way to do this. By producing relevant content to your industry—in the form of blogs or video, for example—you not only help generate traffic to your site, but you also establish your brand as a subject-matter expert that is capable of providing trustworthy information. As a result, leads will be more likely to become actual customers.

2. Optimize for Local SEO

Local search engine optimization is crucial for local businesses looking to drive local leads. According to a recent studies, 72 percent of customers who did a local search visited a store within 5 miles of the location they searched. This has huge implication for local businesses. In order to optimize for local SEO, make sure you have an accurate Google business profile, a mobile-friendly website, and also integrate local keywords into your content to help with search engine results (i.e., “Boston”, or “Orlando, FL”).

3. Use Email Marketing

Email marketing can be one of the most powerful lead generation strategies when executed properly. This tool lets you tailor your messaging to certain segments of your audience, as well as send targeted emails to specific leads. Because email marketing is measurable by analytics, you can easily measure it’s effectiveness, conducting A/B testing and reviewing “open rates” or “click rates” as you make adjustments to discover what will be most effective.

Experience the CloudMellow Difference

There are many more lead generation strategies that can be integrated into your digital marketing strategy to help grow and optimize your customer base. CloudMellow is a web and digital services company specializing in lead optimization solutions. At CloudMellow, we believe lead generation doesn’t have to be complicated. Our team of digital experts will consider the unique factors, goals, and even challenges of your business in order to create a customizable digital marketing plan that will help your business thrive. We take a client-centric approach to digital development and lead generation, providing value through technical excellence and innovative digital marketing solutions. To learn more about how our lead generation strategies can help your business, contact us today!