The Muse Awards program is held to recognize talented and creative agencies who have the hunger to never stop setting the bar higher and higher. Their mission is “to honor, promote, and encourage creativity by providing a new standard of excellence for evaluating media design production and distribution.” With a heaping total of 4876 entries worldwide, entering both the MUSE Creative Awards and the MUSE Design Awards, this competition speaks for itself that it’s one of the leading programs in the creative and design industry.
As the 2021 Gold MUSE award just came to a close, Cloudmellow took the gold with the winning work created by Kyle Brumbley for Bases Loaded Media. Cloudmellow was up against many talented and creative agencies and for the judges to pick their work, goes to show how Cloudmellow is revolutionary when it comes to design and creation. Even despite changing times brought by the pandemic the awards program stayed true to their core of honoring professionals and their excellent abilities, something that Cloudmellow is grateful to be a part of.
The Jury and Evaluation Process
With as many as 46 jurors onboarding from 25 countries, the awards ensure that a diverse panel of qualified professionals are adjudicating the competition. These individuals can be found working under leading companies such as Associate Creative Director of MullenLowe Renato Barreto, Creative Director of BEAMY Ronn Lee, and Owner and Founder of UArchitects Misak Terzibasiyan, and this list barely scratches the surface, however.
IAA upholds impartiality by enacting strict assessment criteria and organizing a jury made up of industry professionals, who are living examples of excellence themselves. The jurors themselves are leaders in the industry with the sole intent of choosing a winner whose talents are undeniable and their work proving they’ve brought it to a whole new level.Every entry is assessed based on relevant standards pertaining to their respective industries to ensure impartiality. Blind judging is exercised, as such jurors are only able to assess each entry purely on its own merits, erasing any form of bias.
International and Distinguished Brands Joined
Since the MUSE Awards have far reaches across the world and is a prominent platform, there were many submissions from entrants who produced work for distinguished brands. Such as, entrants who created with brands like Verizon, IKEA, and Michelin.
With an abundance of talented individuals and the MUSE awards gaining momentum each year, Cloudmellow taking home the victory was no easy pursuit. Merely, participating in these awards is an honor and Cloudmellow is thankful to be able to be a part of such a great community. Even with Cloudmellow bringing home the gold, they have set higher standards for the next MUSE awards but are more than ready to surpass it.