Having a beautiful, impactful website for your business is one of the most important keys to its success. However, building one is not an easy task. While many business owners may know the look and feel they want their website to have, they are lost at how to bring their vision to life. But business website design doesn’t have to be overwhelming. Whether you have the resources in-house to build your site, or choose to hire a custom web design company, below are some tips on how to make sure your site’s design will effectively attract your audience.

1. Minimize Visual Clutter

No one wants to struggle to navigate a website that is full of clutter. Making key information stand out by only including relevant and necessary information is one of the first tips for a successful business website design. While it can be tempting to add more information than you need, doing so may compete with the information and visual elements that you want visitors to focus on. An easy way to remedy this is to make sure your design has a central focal point and adequate negative space (the white or, “empty” portion of a page).

2. Consider UX First

In addition to the aesthetics of a potential design for your business’s website, it’s also important to consider the experience of the user. User experience should never be sacrificed simply for the sake of aesthetics, because user experience (UX) can make or break a site. How easy is your site to navigate? Are buttons and forms easy to see? Do the tabs and dropdowns make sense? Are prompts clear and concise for a user to understand? What about the order and flow of the pages in the sitemap- are they intuitive? These are all questions you should be asking, but if you’re having trouble doing it yourself, a good custom web design company can help you navigate these issues for you.

3. Understand the Power of Color

The right splash of color can help evoke feeling or emotion from a viewer of your site, and even help tie visual elements into your branding. For this reason, it’s important to choose colors that align with your brand to create a sense of cohesiveness. For example, if your logo incorporates elements of orange, then it’s probably wise to have orange incorporated into the color scheme of your business website. It’s also a great idea to take some time to learn more about color theory and color psychology so that you can better understand the link between color and emotion, as well as which colors play well together on the color wheel.

4. Strategically Select Visual Elements

Pick visual elements such as photos, videos, or infographics that catch the attention of site visitors. Make sure you include imagery that is actually relevant to your business and industry. It’s also a great idea to include some original photography rather than relying exclusively on stock photos, as this will make it more likely that your brand will be perceived as authentic.

Get the Perfect Website for Your Business

At CloudMellow, we specialize in giving business owners the website of their dreams. Our team of skilled designers takes the time to learn the story of your brand, and convey it through stunning visual expression. We are a custom website design company that takes a client-centric approach, providing innovative solutions that are tailored to the needs of each client. If you would like to discover more about our business website design services, contact us today!