It’s no secret that the world has entered the digital age. With new technology and best practices appearing rapidly, B2B businesses must adapt just as fast to keep up with trends that increase both their reach and profits. With these e-commerce businesses increasing in worth, now is a better time than ever to make beneficial changes to your B2B website design.  

How to Create a B2B Website That Works For You

We’ve compiled a list of the five best tips to help you create a B2B website that works for you. 

    1. Identify your business’s target audience. Before you develop a website, you must first know who your target audience is. Who is your ideal customer? What are their needs and wants? What problem are you solving for them? Without knowing this, it is virtually impossible to proceed with creating tailored branding, messaging, or anything else you can add to your website. 
    2. Make your website accessible. Having an accessible website means that you are catering to anyone that wants to view your product, not just able-bodied people. Accessibility can be anything from making text adaptable to screen readers to have a clear layout and design. In addition to helping people, it can also make viewing your website from a mobile device, smartwatch, or another device easier. 
    3. Have a recognizable logo and unique branding. As a business owner, you want to have a brand that is distinct from other brands – especially your competitors. Have a color scheme, messaging, and design that represents your company’s values.
    4. Make sure your website has quality SEO. Search engine optimization (SEO) is key to keeping your website relevant. When your website ranks highly on search engines, it makes it more visible for customers to see. It’s one of the best ways to generate new leads both paid and organically. Publishing relevant, non-repetitive content and using trending keywords, are some suggestions on how to improve your SEO. 
    5. Have a clear call to action. When people visit your website, they should know exactly what you want them to do. Whether you’re promoting a product or service that could help their business, having a clear call to action helps them know exactly what you’re offering. For example, if your goal is to get more people to sign up for an introductory call or demo, you want to include a button in a noticeable spot on the website that says “Schedule a demo today to learn more!” The call to action should also link to whatever you want to promote. 

Goals of a B2B Website 

Ultimately, you want your website to stand out among competitors; web development is essential to help you do this. Whether you’re just starting out as a B2B business or if you have an established digital company presence, a well-crafted website is hugely beneficial to generate new leads and sales. 

CloudMellow Marketing Services Can Help

Now that you know some tips to get you started, it’s time to put your plan into action. CloudMellow is a full-service digital marketing agency that helps you create a B2B website design that makes your business stand out from the rest. Contact us today to get started!