Businesses in the e-commerce industry are receiving one of its most significant spikes in recent years. Since people are forced to stay at home during the COVID-19 pandemic, a massive influx of online viewing behavior has become the norm in browsing and availing of products and services.
With companies scrambling to make their impact by reaching their potential customers, some have forgotten to ensure quality control of their marketing strategies. This has led to many missed opportunities in growing their conversion rates.
eCommerce and Search Engine Optimization (SEO)
Included in every e-commerce marketing strategy is the implementation of Search Engine Optimization (SEO). The practice of increasing one’s brand presence to be seen by potential customers online is a necessary part of every modern enterprise. This is why making a critical mistake in employing such strategies will lead to ineffective, and sometimes damaging, campaigns for your brand.
In this article, we’ll share four e-commerce SEO mistakes to avoid in running your online business:
1. Using High-Target Keywords
Keyword targeting is a popular SEO strategy that digital marketers use to improve their SERP ranking against their competitors. However, competing with all brands shouldn’t be your target as an SME. Your first goal should be to make a small yet dedicated following. For this reason, avoid depending on general search terms as your content pieces will get drowned out by larger enterprises that have a much broader reach.
Focus your efforts on using local keywords for your content copies. By making sure that you’re more noticed in your local area, you’ll be able to provide a faster and more reliable service instead of competing with larger brands.
2. Copy-Pasting Content in Your Website
It’s a common mistake for e-commerce websites to have the same marketing copy for similar products. However, this can actually hurt your SEO as it can be considered as duplicate content. Make sure that you can identify pages in your site that follow similar formats, not just in the written product descriptions but also for images to avoid being flagged for spamming duplicate content.
3. Subscribing to Low Bandwidth Servers
Companies that have low bandwidth limits in their subscription to a web hosting service can face massive consequences in the long run. This is because one leading cause of failed customer conversion is slow site speed.
Make sure that you optimize your site’s content and layout to run smoothly for your customers. The best way to ensure that you can handle both high customer traffic and varied website layout is by availing a web hosting package that has high bandwidth for your site’s purposes.
4. Ignoring the Current Mobile Trend
Consumers today have greater access to more powerful mobile devices that are capable of browsing, viewing, and using websites. The accessibility of the Internet has made sites shift to a more compact layout for the sake of appealing to mobile viewers.
More than 70% of online traffic now comes from mobile devices. This is why it is important that your website is optimized for mobile viewing, from its character count to its image sizes. Know that not having a mobile-friendly website can lead to slower load times, which leads to higher chances of losing a sale.
eCommerce SEO Services by CloudMellow
Increasing your business’s Search Engine Results Pages (SERPs) ranking might force you to make impulsive decisions in employing your digital marketing campaigns. You should seek to ride the trend of online consumers carefully with the help of professionals, like CloudMellow, who can guide you on what practices to avoid and which strategies to follow in executing an SEO campaign. If you need professional SEO services to help your business, CloudMellow can guide you in creating a powerful SEO campaign to promote your e-commerce website. Call or get in touch with us today!