Ranking high on search engines is the name of the game for various businesses as it plays an integral part in generating traffic and leads for your company. Increasing your search engine results page (SERPs) can also boost your brand’s authenticity in the eyes of your audience, which is why many implement SEO as a long-term marketing strategy.

Social media is also a cornerstone of business success in its own right as it helps your brand connect with your customers, which enhances various aspects of your organization: from awareness, loyalty, leads, to sales.

It seems that social media and SEO are two different forms of marketing, but both can work hand-in-hand to produce relevant and valuable results for your audience. With that in mind, here are different ways SEO and social media can complement each other like two peas in a pod:

Social Media Promotes Your Content

One way to rank high on SEO is to build links with other credible websites in your industry. Search engines see it as a boost in your site’s authenticity and relevance, but the process is often a slow burn.

Social media, on the other hand, allows you to share your SEO-based content easily and to multiple audiences all at once. There are several channels you can leverage to promote your content, which should spark engagement and drive traffic to your site.

Social Media Enhances Your Audience Engagement

The number of likes, shares, and comments are not necessarily ranking signals for leading search engines like Google, Yahoo, or Bing. However, the quality of your brand’s engagement online can have a significant impact on reputation, which helps bot crawlers see the relevance of your content to the right viewers.

An algorithm also determines your brand’s engagement, which means that the more buzz on your content, the higher the chances of your site popping up on the first page of Google.

Social Media Encourages Link Building

In addition to being an effective alternative to link building, social media can also instigate it as brands often share high-quality links from influential sites. Having an influencer to promote your brand can enhance this leverage, making it an excellent way to build your credibility and improve your SEO at the same time.

Social Media Management by CloudMellow

Social media can become an invaluable tool that can complement SEO-based objectives—from building engagement, improving local SEO, widening your content reach, driving traffic, and more. While it doesn’t directly affect your ranking, it’s a flexible avenue that aims to increase visibility for your brand and overall content. This makes it an excellent support for your SEO strategy. If you’re looking for a reliable digital marketing agency to help with your social media management, CloudMellow is your best option. Call or get in touch with us today.